Suzan Burton

Suzan Burton

Western Sydney University - Penrith / Australia
Others
AD Scientific Index ID: 131827
person_outline Suzan Burton's MOST POPULAR ARTICLES
1-) MarketingP Kotler, S Burton, K Deans, L Brown, G ArmstrongPearson Higher Education AU, 201575732015
2-) G, Armstrong. 2008P Kotler, L Brown, S Adam, S BurtonMarketing, 20121533*2012
3-) Interactive or reactive? Marketing with TwitterS Burton, A SobolevaJournal of Consumer Marketing 28 (7), 491-499, 20113352011
4-) Prediction of attitude and behavioural intentions in retail bankingC Baumann, S Burton, G Elliott, HM KehrInternational Journal of Bank Marketing 25 (2), 102-116, 20073612007
5-) A cross-cultural comparison of electronic word-of-mouth and country-of-origin effectsJ Fong, S BurtonJournal of Business Research 61 (3), 233-242, 20083602008