Swagata Chakraborty

Swagata Chakraborty

University of North Texas - Denton / United States
Business & Management / Marketing
AD Scientific Index ID: 5465056
person_outline Swagata Chakraborty's MOST POPULAR ARTICLES
1-) Influence of celebrities and online communities on Indian consumers\\\' green clothing involvement and purchase behaviorA Khare, A Sadachar, S ChakrabortyJournal of Fashion Marketing and Management: An International Journal 26 (4 …, 2022312022
2-) Can a connection with the indigenous cultural values encourage sustainable apparel consumption?S Chakraborty, A SadacharJournal of Fashion Marketing and Management: An International Journal 27 (1 …, 2023302023
3-) Exploring the diffusion of digital fashion and influencers\\\\\\\\\\\\\\\' social roles in the Metaverse: an analysis of Twitter hashtag networksHJM Kim, S ChakrabortyInternet Research 34 (1), 107-128, 2024142024
4-) Predicting Indian consumers\' purchase intention from Western apparel brandsS Chakraborty, A SadacharJournal of Fashion Marketing and Management: An International Journal 25 (3 …, 2021
5-) Acculturative stress and consumption‐based coping strategies among first‐generation Asian‐Indian immigrants in the United StatesS Chakraborty, V ChattaramanInternational Journal of Consumer Studies 46 (3), 831-849, 2022112022