Swati Bisht

Swati Bisht

IMS Unison University Dehradun - Dehradun / India
Business & Management / Marketing
AD Scientific Index ID: 4975708
आईएमएस यूनिसन यूनिवर्सिटी
person_outline Swati Bisht's MOST POPULAR ARTICLES
1-) Impact of TV advertisement on Youth purchase decision-Literature Review International Monthly Refereed Journal of Research in Management …, 2013
2-) Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India Journal of Open Innovation: Technology, Market, and Complexity 8 (3), 137, 2022
3-) Digital entrepreneurship and the bottom of the pyramid-A conceptual framework International Journal on Recent Trends in Business and Tourism (IJRTBT) 3 (1 …, 2019
4-) What influences wellness customers to engage in electronic word of mouth? A total interpretive structural modelling approach International Journal of Spa and Wellness 6 (2), 239-262, 2023
5-) Assessing the impact of perceived social media usefulness on Indian millennials’ online booking decision Journal of Marketing Analytics 12 (3), 639-655, 2024