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Syed Mahmudur Rahman
AD Scientific Index 2024
Business & Management / Marketing
Macquarie University - Sydney / Australia
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Syed Mahmudur Rahman's MOST POPULAR ARTICLES
1-)
Perceived omnichannel customer experience (OCX): Concept, measurement, and impactSM Rahman, J Carlson, SP Gudergan, M Wetzels, D GrewalJournal of Retailing 98 (4), 611-632, 2022762022
2-)
Engaging gen Y customers in online brand communities: A cross-national assessmentJ Carlson, SM Rahman, MM Rahman, J Wyllie, R VoolaInternational Journal of Information Management 56, 102252, 2021732021
3-)
Consumer expectation from online retailers in developing e-commerce market: An investigation of generation Y in BangladeshSM RahmanInternational Business Research 8 (7), 121-137, 2015492015
4-)
Optimizing digital marketing for generation Y: An investigation of developing online market in BangladeshSM RahmanInternational Business Research 8 (8), 150-163, 2015452015
5-)
SafeCX: a framework for safe customer experience in omnichannel retailingSM Rahman, J Carlson, NH ChowdhuryJournal of Services Marketing 36 (4), 499-529, 2022122022
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