Sylvain Senecal

Sylvain Senecal

HEC Montréal École de Gestion - Montreal / Canada
Business & Management / Marketing
AD Scientific Index ID: 648956
École des hautes études commerciales de Montréal
person_outline Sylvain Senecal's MOST POPULAR ARTICLES
1-) The influence of online product recommendations on consumers’ online choicesS Senecal, J NantelJournal of retailing 80 (2), 159-169, 200423342004
2-) Consumers\' decision-making process and their online shopping behavior: a clickstream analysisS Senecal, PJ Kalczynski, J NantelJournal of Business Research 58 (11), 1599-1608, 20053542005
3-) Watch your tone: How a brand\'s tone of voice on social media influences consumer responsesRH Barcelos, DC Dantas, S SénécalJournal of Interactive Marketing 41 (1), 60-80, 20182852018
4-) A consumer typology based on e-service quality and e-satisfactionG Bressolles, F Durrieu, S SenecalJournal of Retailing and Consumer Services 21 (6), 889-896, 20142472014
5-) Whether and how virtual try-on influences consumer responses to an apparel web siteA Merle, S Senecal, A St-OngeInternational Journal of Electronic Commerce 16 (3), 41-64, 20122382012