Sylvia Chan Olmsted

Sylvia Chan Olmsted

University of Florida - Gainesville / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1611622
person_outline Sylvia Chan Olmsted's MOST POPULAR ARTICLES
1-) Factors affecting YouTube influencer marketing credibility: a heuristic-systematic modelM Xiao, R Wang, S Chan-OlmstedJournal of media business studies 15 (3), 188-213, 20183252018
2-) Competitive strategy for media firms: Strategic and brand management in changing media marketsSM Chan-OlmstedRoutledge, 20062722006
3-) User perceptions of social media: A comparative study of perceived characteristics and user profiles by social mediaSM Chan-Olmsted, M Cho, S LeeOnline journal of communication and media technologies 3 (4), 149-178, 20132562013
4-) Diversification strategy of global media conglomerates: Examining its patterns and determinantsSM Chan-Olmsted, BH ChangThe journal of media economics 16 (4), 213-233, 20032602003
5-) Mobile news adoption among young adults: Examining the roles of perceptions, news consumption, and media usageS Chan-Olmsted, H Rim, A ZerbaJournalism & Mass Communication Quarterly 90 (1), 126-147, 20132582013