Taewan Kim

Taewan Kim

Konkuk University - Seoul / South Korea
Economics & Econometrics / Economics
AD Scientific Index ID: 4857223
건국대학교
person_outline Taewan Kim's MOST POPULAR ARTICLES
1-) Product concept demonstrations in trade shows and firm valueT Kim, T MazumdarJournal of Marketing 80 (4), 90-108, 2016302016
2-) CSR and brand resonance: The mediating role of brand love and involvementKM Kim, B Nobi, T KimSustainability 12 (10), 4159, 2020112020
3-) The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan AreaIJ Young Han Bae, Sangkil Moon, Jong Woo Jun , Taewan KimSustainability 10 (10), 3409, 201872018
4-) Guest editorial: Digital transformation and consumer experienceDM Koo, J Kim, T KimInternet Research 32 (3), 967-970, 202282022
5-) Sustainable decision making for store brand productJH Choi, T Kim, SU JungSustainability 10 (11), 3944, 201862018