Taeyeon Kim

Taeyeon Kim

Kwangwoon University - Seoul / South Korea
Business & Management / Communications and Media Studies
AD Scientific Index ID: 4762539
광운대학교
person_outline Taeyeon Kim's MOST POPULAR ARTICLES
1-) Effects of brand anthropomorphism on consumer-brand relationships on social networking site fan pages: The mediating role of social presenceT Kim, Y Sung, JH MoonTelematics and Informatics 51, 101406, 2020362020
2-) Effects of brand name versus empowerment advertising campaign hashtags in branded Instagram posts of luxury versus mass-market brandsT Kim, J PhuaJournal of Interactive Advertising 20 (2), 95-110, 2020302020
3-) Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskersJJ Kim, T Kim, BW Wojdynski, H JunTelematics and Informatics 71, 101831, 2022192022
4-) Free smiles are worth a lot for social media influencers: The mediating roles of warmth, competence, and admirationT Kim, GL ReadCyberpsychology, Behavior, and Social Networking 24 (2), 135-140, 2021242021
5-) CEOs’ self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship normsT Kim, Y SungInternational Journal of Advertising 40 (6), 897-921, 2021202021