Tai Anh Kieu

Tai Anh Kieu

Ho Chi Minh City Open University - Ho Chi Minh City / Vietnam
Business & Management / Marketing
AD Scientific Index ID: 4497363
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person_outline Tai Anh Kieu's MOST POPULAR ARTICLES
1-) The implications of artificial intelligence on the digital marketing of financial services to vulnerable customersE Mogaji, TO Soetan, TA KieuAustralasian Marketing Journal, j. ausmj. 2020.05. 003, 2020952020
2-) Digital transformation in financial services provision: A Nigerian perspective to the adoption of chatbotA Abdulquadri, E Mogaji, TA Kieu, NP NguyenJournal of Enterprising Communities: People and Places in the Global Economy, 2021602021
3-) Qualitatively exploring the effect of change in the residential environment on travel behaviourT Farinloye, E Mogaji, S Aririguzoh, TA KieuTravel Behaviour and Society 17 (2019), 26-35, 2019472019
4-) Ethically minded consumer behaviour in Vietnam: An analysis of cultural values, personal values, attitudinal factors and demographicsTD Le, TA KieuAsia Pacific Journal of Marketing and Logistics 31 (3), 609-626, 2019482019
5-) The contingent roles of perceived budget fairness, budget goal commitment and vertical information sharing in driving work performanceNP Nguyen, F Evangelista, TA KieuJournal of Asian Business and Economic Studies 26 (1), 98-116, 2019402019