Takeshi Matsui

Takeshi Matsui

Hitotsubashi University - Kunitachi / Japan
Business & Management / Marketing
AD Scientific Index ID: 4508800
一橋大学
person_outline Takeshi Matsui's MOST POPULAR ARTICLES
1-) Nation branding through stigmatized popular culture: The" Cool Japan" craze among central ministries in JapanT MatsuiHitotsubashi journal of commerce and management, 81-97, 2014382014
2-) The diffusion of foreign cultural products: The case analysis of Japanese comics (manga) market in the UST MatsuiPrinceton University Centre for Arts and Policy Studies Working Paper Series …, 2009382009
3-) ことばとマーケティング松井剛消費者行動研究, 43, 2013352013
4-) Perceived consumer value of omni-channel service attributes in Japan and KoreaRB Kim, T Matsui, YJ Park, T OkutaniEngineering Economics 30 (5), 621-630, 2019282019
5-) The social construction of consumer needs: A case analysis of the ‘healing boom’in JapanT MatsuiAdvances in consumer research 36, 581, 2009182009