Taku Togawa

Taku Togawa

Sophia University - Tokyo / Japan
Business & Management / Marketing
AD Scientific Index ID: 4625637
上智大学
person_outline Taku Togawa's MOST POPULAR ARTICLES
1-) A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisionsT Togawa, J Park, H Ishii, X DengJournal of Retailing 95 (4), 204-218, 2019472019
2-) Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurantsC Nozawa, T Togawa, C Velasco, K MotokiFood Quality and Preference 96, 104436, 2022232022
3-) Effects of consumers’ construal levels on post-impulse purchase emotionsT Togawa, H Ishii, N Onzo, R RoyMarketing Intelligence & Planning 38 (3), 269-282, 2020232020
4-) Turning the other cheek: Facial orientation influences both model attractiveness and product evaluationJ Park, C Spence, H Ishii, T TogawaPsychology & Marketing 38 (1), 7-20, 2021202021
5-) Looks far beyond my reach: The zoom effect in product videos influences luxury perception and purchase intentionT Togawa, Y SugitaniJournal of Consumer Psychology 32 (4), 687-698, 2022152022