Taku Togawa

Taku Togawa

Sophia University - Tokyo / Japan
Business & Management / Marketing
AD Scientific Index ID: 4625637
上智大学
person_outline Taku Togawa's MOST POPULAR ARTICLES
1-) A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisions Journal of Retailing 95 (4), 204-218, 2019
2-) Consumer responses to the use of artificial intelligence in luxury and non-luxury restaurants Food Quality and Preference 96, 104436, 2022
3-) Effects of consumers’ construal levels on post-impulse purchase emotions Marketing Intelligence & Planning 38 (3), 269-282, 2020
4-) Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation Psychology & Marketing 38 (1), 7-20, 2021
5-) Looks far beyond my reach: The zoom effect in product videos influences luxury perception and purchase intention Journal of Consumer Psychology 32 (4), 687-698, 2022