Tamara Masters|Tamara M Masters

Tamara Masters|Tamara M Masters

University of Utah - Salt Lake City / United States
Business & Management / Marketing
AD Scientific Index ID: 5466504
person_outline Tamara Masters|Tamara M Masters's MOST POPULAR ARTICLES
1-) The influence of bite size on quantity of food consumed: a field studyA Mishra, H Mishra, TM MastersJournal of Consumer Research 38 (5), 791-795, 2012902012
2-) The influence of Hero and Villain Labels on the Perception of Vice and Virtue ProductsT Masters, M ArulJournal of Consumer Psychology, 2019282019
3-) So fun! How fun brand names affect forgiveness of hedonic and utilitarian productsS Rathee, TM Masters, F GraceJournal of Business Research 139, 44-55, 2022142022
4-) The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ modelTMM Nathan W. Twyman, Sarah M. Stanley, Cassandra C. ElrodJournal of Marketing Theory and Practice, 202212*2022
5-) Person vs. purchase comparison: how material and experiential purchases evoke consumption-related envy in othersJ Park, S Banker, T Masters, G Yu-BuckJournal of Business Research 165, 114014, 202382023