Tamizhjyothi

Annamalai University - Chidambaram / India

Business & Management / Business Administration

AD Scientific Index ID: 5215480

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Tamizhjyothi's MOST POPULAR ARTICLES

1-) Consumer attitude towards cosmetic productsJV Jawahar, K TamizhjyothiInternational journal of exclusive management research 3 (6), 608-625, 2013372013

2-) Role of involvement in predicting brand loyaltyR Sritharan, KT Jyothi, CS RajakumarAsia Pacific Business Review 4 (1), 44-58, 2008

3-) An empirical study on the effectiveness of celebrity advertisementsKT Jyothi, CS RajkumarAsia Pacific Business Review 1 (2), 50-62, 2005

4-) Building brands in the Indian marketTK PandaExcel Books India, 2004142004

5-) Green Productivity In Small And Medium Enterprises (in 2 Vols.)M SoundarapandianConcept Publishing Company, 2007

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