Tammo Bijmolt

Tammo Bijmolt

University of Groningen - Groningen / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1870479
Rijksuniversiteit Groningen
person_outline Tammo Bijmolt's MOST POPULAR ARTICLES
1-) The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factorsA Babić Rosario, F Sotgiu, K De Valck, THA BijmoltJournal of Marketing Research 53 (3), 297-318, 20169922016
2-) Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behaviorJWC Arts, RT Frambach, THA BijmoltInternational Journal of Research in Marketing 28 (2), 134-144, 20116932011
3-) Analytics for customer engagementTHA Bijmolt, PSH Leeflang, F Block, M Eisenbeiss, BGS Hardie, ...Journal of service research 13 (3), 341-356, 20106752010
4-) Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting membersJ Leenheer, HJ Van Heerde, THA Bijmolt, A SmidtsInternational Journal of Research in Marketing 24 (1), 31-47, 20077412007
5-) New empirical generalizations on the determinants of price elasticityTHA Bijmolt, HJ Van Heerde, RGM PietersJournal of marketing research 42 (2), 141-156, 20055842005