Tan Booi Chen

Tan Booi Chen

Multimedia University - Cyberjaya / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 434135
Universiti Multimedia
person_outline Tan Booi Chen's MOST POPULAR ARTICLES
1-) Attitude towards the environment and green products: Consumers’ perspectiveTB Chen, LT ChaiManagement science and engineering 4 (2), 27-39, 201013192010
2-) The roles of knowledge, threat, and PCE on green purchase behaviourBC TanInternational Journal of Business and Management 6 (12), 14-27, 20111882011
3-) Determinants of purchase intention of halal cosmetic products among Generation Y consumersN Khan, A Sarwar, BC TanJournal of Islamic Marketing 12 (8), 1461-1476, 20211672021
4-) Causal relationships among dimensions of consumer-based brand equity and purchase intention: Fashion industryN Khan, SHR Rahmani, HY Hoe, TB ChenInternational Journal of Business and Management 10 (1), 172, 20151692015
5-) Impulse buying behaviour of generation Y in fashion retailN Khan, LH Hui, TB Chen, HY HoeInternational Journal of Business and Management 11 (1), 144, 20161502016