Tanvi Gupta

Tanvi Gupta

Indian Institute of Management Udaipur - Udaipur / India
Business & Management / Marketing
AD Scientific Index ID: 4766202
भारतीय प्रबंधन संस्थान, उदयपुर
person_outline Tanvi Gupta's MOST POPULAR ARTICLES
1-) Navigating from programme loyalty to company loyaltyS Gupta, T Gupta, G ShaineshIIMB management review 30 (3), 196-206, 2018452018
2-) Safe together, vulnerable apart: How interstitial space in text logos impacts brand attitudes in tight versus loose culturesT Gupta, H HagtvedtJournal of Consumer Research 48 (3), 474-491, 2021442021
3-) Marketing to bottom-of-the-pyramid consumers in an emerging market: The responses of mainstream consumersR Gupta, D Chandrasekaran, S Sen, T GuptaJournal of Business Ethics 191 (4), 739-755, 202432024
4-) Involvement with experience: A path to brand loyaltyS Gupta, T Gupta, G ShaineshIndore Management Journal, 1, 201532015
5-) Dual envy influences online shoppers\' intention to purchase luxury counterfeitsT Gupta, PK LyndemInternational Journal of Consumer Studies 48 (2), e13036, 202422024