Tanya Ya Tang

Tanya Ya Tang

University of Massachusetts Amherst - Amherst / United States
Business & Management / Marketing
AD Scientific Index ID: 1294708
person_outline Tanya Ya Tang's MOST POPULAR ARTICLES
1-) Is neutral really neutral? The effects of neutral user-generated content on product sales Journal of Marketing 78 (4), 41-58, 2014
2-) Identifying and evaluating the universe of outlets for information systems research: Ranking the journals Journal of Information Technology Theory and Application (JITTA) 5 (1), 6, 2003
3-) User requirements of mobile technology: results from a content analysis of user reviews Information Systems and e-Business Management 6, 361-384, 2008
4-) The value of marketing innovation: Market-driven versus market-driving Journal of Business Research 126, 88-98, 2021
5-) The role of online shopping and fulfillment in the Hong Kong SARS crisis Proceedings of the 38th Annual Hawaii International Conference on System …, 2005