Tao Tony Gao

Tao Tony Gao

University of Massachusetts Lowell - Lowell / United States
Business & Management / Marketing
AD Scientific Index ID: 1294714
person_outline Tao Tony Gao's MOST POPULAR ARTICLES
1-) Factors influencing consumer acceptance of mobile marketing: a two-country study of youth marketsF Sultan, AJ Rohm, TT GaoJournal of Interactive Marketing 23 (4), 308-320, 20093382009
2-) Reducing buyer decision-making uncertainty in organizational purchasing: can supplier trust, commitment, and dependence help?T Gao, MJ Sirgy, MM BirdJournal of Business Research 58 (4), 397-405, 20053102005
3-) Consumers un-tethered: A three-market empirical study of consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' mobile marketing acceptanceTT Gao, AJ Rohm, F Sultan, M PaganiJournal of Business Research 66 (12), 2536-2544, 20131772013
4-) Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketingAJ Rohm, TT Gao, F Sultan, M PaganiBusiness Horizons 55 (5), 485-493, 20122042012
5-) Factors influencing Chinese youth consumers\' acceptance of mobile marketingT Gao, F Sultan, AJ RohmJournal of Consumer Marketing 27 (7), 574-583, 20101892010