Tarje Gaustad

Tarje Gaustad

BI Norwegian Business School - Oslo / Norway
Business & Management / Marketing
AD Scientific Index ID: 5271201
Handelshøyskolen BI
person_outline Tarje Gaustad's MOST POPULAR ARTICLES
1-) The perils of self‐brand connections: Consumer response to changes in brand meaningT Gaustad, BM Samuelsen, L Warlop, GJ FitzsimonsPsychology & Marketing 35 (11), 818-829, 2018592018
2-) Too much of a good thing? Consumer response to strategic changes in brand imageT Gaustad, BM Samuelsen, L Warlop, GJ FitzsimonsInternational Journal of Research in Marketing 36 (2), 264-280, 2019582019
3-) Same service, different ad claims: The moderating role of need for cognitionLE Olsen, BM Samuelsen, T GaustadPsychology & Marketing 31 (12), 1064-1073, 2014122014
4-) When accidents are good for a brandT Gaustad, J Utgård, GJ FitzsimonsJournal of Business Research 107, 153-161, 2020112020
5-) Reminiscing on self_brand connections: Differentiating experiential versus symbolic originsJE Escalas, I Gallo, T GaustadHandbook of research on identity theory in marketing, 125-140, 201962019