TC Melewar

TC Melewar

Middlesex University - London / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1329400
person_outline TC Melewar's MOST POPULAR ARTICLES
1-) The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendenciesG Balabanis, A Diamantopoulos, RD Mueller, TC MelewarJournal of international business studies 32 (1), 157-175, 20019802001
2-) Seven dimensions of corporate identity: A categorisation from the practitioners\\\' perspectivesTC Melewar, E KaraosmanogluEuropean journal of marketing, 20066732006
3-) Defining the corporate identity constructTC Melewar, E JenkinsCorporate reputation review 5, 76-90, 20026682002
4-) Determinants of the corporate identity construct: a review of the literatureTC MelewarJournal of marketing Communications 9 (4), 195-220, 20037032003
5-) The role of corporate identity in the higher education sector: A case studyTC Melewar, S AkelCorporate communications: An international journal 10 (1), 41-57, 20055682005