Teck Ming Tan

Teck Ming Tan

University of Oulu - Oulu / Finland
Business & Management / Marketing
AD Scientific Index ID: 1659063
Oulun yliopisto
person_outline Teck Ming Tan's MOST POPULAR ARTICLES
1-) Trust in blockchain‑enabled exchanges: future directions in blockchain marketingTM Tan, S SaraniemiJournal of the Academy of Marketing Science 51, 914-939, 20231432023
2-) How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connectionW Nadeem, TM Tan, M Tajvidi, N HajliTechnological Forecasting and Social Change 171, 20211432021
3-) Ethical marketing in the blockchain-based sharing economy: theoretical integration and guiding insights - TM Tan, J Salo
4-) Hierarchical chain of consumer-based brand equity: Review from the fast food industryTM Tan, H Ismail, D RasiahThe International Business & Economics Research Journal 10 (9), 67, 20111182011
5-) How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption valuesTM Tan, H Makkonen, P Kaur, J SaloTechnological Forecasting & Social Change 121432, 20221112022