Tejvir Singh Sekhon

Tejvir Singh Sekhon

Western Washington University - Bellingham / United States
Social Sciences / Psychology
AD Scientific Index ID: 4888807
person_outline Tejvir Singh Sekhon's MOST POPULAR ARTICLES
1-) Outside-in marketing capability and firm performanceJ Mu, Y Bao, T Sekhon, J Qi, E LoveIndustrial Marketing Management, 2018822018
2-) Conspicuous anticonsumption: When green demarketing brands restore symbolic benefits to anticonsumersTS Sekhon, CA Armstrong SoulePsychology & Marketing 37 (2), 278-290, 2020692020
3-) Being a likable braggart: How consumers use brand mentions for self-presentation on social mediaT Sekhon, B Bickart, R Trudel, S Fournier672015
4-) Preaching to the middle of the road: Strategic differences in persuasive appeals for meat anti-consumptionCA Armstrong Soule, T SekhonBritish Food Journal 121 (1), 157-171, 2019422019
5-) Highlighting strengths in response to discrimination: Developing and testing an allyship positive psychology interventionMA Warren, T Sekhon, R WaldropInternational Journal of Wellbeing 12 (1), 2022372022