Temi Abimbola

Temi Abimbola

African Development Bank - Abidjan / Côte d'ivoire
Others
AD Scientific Index ID: 4630526
Banque africaine de développement
person_outline Temi Abimbola's MOST POPULAR ARTICLES
1-) Conceptualising and measuring the equity of online brandsG Christodoulides, L De Chernatony, O Furrer, E Shiu, T AbimbolaJournal of marketing management 22 (7-8), 799-825, 20063842006
2-) Brand, organisational identity and reputation in SMEs: an overviewT Abimbola, C VallasterQualitative market research: an international Journal, 20073102007
3-) The effects of entrepreneurial marketing on born global performanceA Kocak, T AbimbolaInternational Marketing Review, 20092752009
4-) Branding as a competitive strategy for demand management in SMEsT AbimbolaJournal of research in marketing and entrepreneurship 3 (2), 97-106, 20013092001
5-) Brand, organization identity and reputation: SMEs as expressive organizations: A resources‐based perspectiveT Abimbola, A KocakQualitative Market Research: An International Journal 10 (4), 416-430, 20072762007