Tendai Chikweche

Tendai Chikweche

Western Sydney University - Penrith / Australia
Business & Management / Marketing
AD Scientific Index ID: 132006
person_outline Tendai Chikweche's MOST POPULAR ARTICLES
1-) Revisiting the marketing mix at the bottom of pyramid (BOP): from theoretical considerations to practical realitiesT Chikweche, R FletcherJournal of Consumer Marketing, 20121672012
2-) Understanding factors that influence purchases in subsistence marketsT Chikweche, R FletcherJournal of Business Research 63 (6), 643-650, 20101242010
3-) Family purchase decision making at the bottom of the pyramidT Chikweche, J Stanton, R FletcherJournal of Consumer Marketing, 20121102012
4-) The importance of aesthetics on customers’ intentions to purchase smartphonesS Toufani, JP Stanton, T ChikwecheMarketing Intelligence & Planning 35 (3), 316-338, 20171052017
5-) Undertaking research at the bottom of the pyramid using qualitative methods: From theoretical considerations to practical realitiesT Chikweche, R FletcherQualitative Market Research: An International Journal 15 (3), 242-267, 2012992012