Terry Clark

Terry Clark

Southern Illinois University - Carbondale / United States
Business & Management / Marketing
AD Scientific Index ID: 1648654
Southern Illinois University Carbondale
person_outline Terry Clark's MOST POPULAR ARTICLES
1-) International marketing and national character: A review and proposal for an integrative theoryT ClarkJournal of marketing 54 (4), 66-79, 199010031990
2-) Toward a unified theory of consumer acceptance technologyS Kulviwat, GC Bruner II, A Kumar, SA Nasco, T ClarkPsychology & Marketing 24 (12), 1059-1084, 20076092007
3-) Four ways to make services more tangibleLL Berry, T ClarkBusiness 36 (4), 53-54, 19862621986
4-) Delineating the scope of corporate, business, and marketing strategyPR Varadarajan, T ClarkJournal of Business Research 31 (2-3), 93-105, 19942661994
5-) Toward a theory of international services: marketing intangibles in a world of nationsT Clark, D Rajaratnam, T SmithJournal of international marketing 4 (2), 9-28, 19962611996