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Terry Elrod
University of Alberta - Edmonton / Canada
Business & Management / Marketing
AD Scientific Index ID: 656030
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Terry Elrod's MOST POPULAR ARTICLES
1-)
An empirical comparison of ratings-based and choice-based conjoint modelsT Elrod, JJ Louviere, KS DaveyJournal of Marketing research 29 (3), 368-377, 19925481992
2-)
A factor-analytic probit model for representing the market structure in panel dataT Elrod, MP KeaneJournal of Marketing Research 32 (1), 1-16, 19952901995
3-)
The impact of congruity between brand name and country of production on consumers\\\' product quality judgmentsG Häubl, T ElrodInternational Journal of research in Marketing 16 (3), 199-215, 19992281999
4-)
Choice map: Inferring a product-market map from panel dataT ElrodMarketing Science 7 (1), 21-40, 19882281988
5-)
Discrete and continuous representations of unobserved heterogeneity in choice modelingM Wedel, W Kamakura, N Arora, A Bemmaor, J Chiang, T Elrod, ...Marketing Letters 10, 219-232, 19991581999
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