Terry Grapentine

Terry Grapentine

Simpson College Indianola - Indianola / United States
Business & Management / Marketing
AD Scientific Index ID: 1648096
-
person_outline Terry Grapentine's MOST POPULAR ARTICLES
1-) Path analysis vs. structural equation modeling.T GrapentineMarketing research 12 (3), 20001742000
2-) The History and Future of Service Quality AssessmentT GrapentineMarketing Research: A Magazine of Management and Applications, 1999146*1999
3-) Demystifying brand equityRK Teas, TH GrapentineMarketing Research 8 (2), 25, 19961041996
4-) Managing multicollinearity.T GrapentineMarketing Research 9 (3), 19971001997
5-) Dimensions of an attributeT GrapentineMarketing research 7 (3), 18, 1995681995