Thalhath P

Thalhath P

Central University of Tamil Nadu - Thiruvarur / India
Business & Management / Marketing
AD Scientific Index ID: 5468314
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person_outline Thalhath P's MOST POPULAR ARTICLES
1-) Research on the antecedents and outcomes of brand love: An exploratory studyPS Velmurugan, P ThalhathIUP Journal of Brand Management 18 (4), 39-57, 202162021
2-) Antecedents and outcomes of brand love in Indian context: A systematic literature reviewP ThalhathInternational Journal of Indian Culture and Business Management 27 (3), 384-399, 202242022
3-) Changes in Brand Loyalty During Covid-19 Lockdown: A Study on FMCG ProductsP Thalhath, PS VelmuruganIUP Journal of Brand Management 19 (2), 24-42, 202232022
4-) Impacts of COVID-19 on financial market: A sector-wise analysisP ThalhathAIP Conference Proceedings 2393 (1), 20222022