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Theodore J Noseworthy
AD Scientific Index 2024
Business & Management / Business Administration
York University - Toronto / Canada
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Theodore J Noseworthy's MOST POPULAR ARTICLES
1-)
Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging DesignA Sundar, TJ NoseworthyJournal of Marketing 78 (5), 138-151, 20142232014
2-)
Isolated environmental cues and product efficacy penalties: The color green and eco-labelsE Pancer, L McShane, TJ NoseworthyJournal of Business Ethics 143, 159-177, 20171762017
3-)
Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on PositioningTJ Noseworthy, R TrudelJournal of Marketing Research 48 (6), 1008-1019, 20111752011
4-)
The Role of Arousal in Congruity-Based Product EvaluationTJ Noseworthy, F Di Muro, KB MurrayJournal of Consumer Research 41 (4), 1108-1126, 20141772014
5-)
The Role of Network Centrality in the Flow of Consumer InfluenceSHM Lee, J Cotte, TJ NoseworthyJournal of Consumer Psychology 20 (1), 66-77, 20101572010
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