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Theoneste Manishimwe
American University of Nigeria - Yola / Nigeria
Business & Management / Marketing
AD Scientific Index ID: 4928812
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Theoneste Manishimwe's MOST POPULAR ARTICLES
1-)
Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisisT Manishimwe, L Raimi, CJ AzubuikeJournal of Revenue and Pricing Management 21 (6), 668-683, 202222022
2-)
Impact of entrepreneurial marketing on organisational performance of small business enterprises in Yola, North-East of NigeriaT Manishimwe, L RaimiJournal of Emerging Trends in Marketing and Management, the Bucharest …, 202152021
3-)
Against all odds: Women motivation to become entrepreneursT Manishimwe, JE Akahome, J Uwagaba, I DanjumaJournal of Global Entrepreneurship Research 13 (1), 21, 202332023
4-)
Correction to: Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisisT Manishimwe, L Raimi, CJ AzubuikeJournal of Revenue and Pricing Management 21 (6), 684, 202242022
5-)
Small business survival of onslaughts of Boko Haram Insurgency, COVID-19 pandemic, and economic crisis in Yola, North-East Nigeria: Leveraging entrepreneurial marketingL Raimi, T ManishimweCases on Small Business Economics and Development During Economic Crises, 97-118, 202142021
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