Theresa Maria Rausch

Theresa Maria Rausch

Universität Bayreuth - Bayreuth / Germany
Others
AD Scientific Index ID: 4582030
University of Bayreuth
person_outline Theresa Maria Rausch's MOST POPULAR ARTICLES
1-) Bridge the gap: Consumers’ purchase intention and behavior regarding sustainable clothingTM Rausch, CS KopplinJournal of Cleaner Production 278, 123882, 20211402021
2-) The Drivers of Sustainable Apparel and Sportswear Consumption: A Segmented Kano PerspectiveD Baier, TM Rausch, TF WagnerSustainability 12 (7), 2788, 2020432020
3-) Does sustainability really matter to consumers? Assessing the importance of online shop and apparel product attributesTM Rausch, D Baier, S WeningJournal of Retailing and Consumer Services 63, 102681, 2021232021
4-) The Importance of Sustainability Aspects When Purchasing Online: Comparing Generation X and Generation ZBM Brand, TM Rausch, J BrandelSustainability 14 (9), 5689, 2022552022
5-) Call me maybe: Methods and practical implementation of artificial intelligence in call center arrivals’ forecastingT Albrecht, TM Rausch, ND DerraJournal of Business Research 123, 267-278, 2021522021