Thi Thanh Huong Tran

Thi Thanh Huong Tran

Pôle Universitaire Léonard de Vinci - La Défense / France
Business & Management / Marketing
AD Scientific Index ID: 4543864
Pôle universitaire Léonard-de-Vinci
person_outline Thi Thanh Huong Tran's MOST POPULAR ARTICLES
1-) The impact of communication channels on mobile banking adoptionHTT Tran, J CornerInternational Journal of Bank Marketing, 20161352016
2-) Supply chain information sharing: challenges and risk mitigation strategiesTTH Tran, P Childerhouse, E DeakinsJournal of Manufacturing Technology Management 27 (8), 1102-1126, 2016902016
3-) Building customer loyalty in intercultural service encounters: the role of service employees’ cultural intelligenceNG Paparoidamis, HTT Tran, CN LeonidouJournal of International Marketing 27 (2), 56-75, 2019472019
4-) Being innovative while being green: An experimental inquiry into how consumers respond to eco‐innovative product designsNG Paparoidamis, TTH Tran, LC Leonidou, A ZeritiJournal of Product Innovation Management 36 (6), 824-847, 2019812019
5-) Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovationsNG Paparoidamis, HTT TranEuropean Journal of Marketing 53 (8), 1546-1584, 2019632019