Thijs Broekhuizen

Thijs Broekhuizen

University of Groningen - Groningen / Netherlands
Business & Management / Business Administration
AD Scientific Index ID: 1870696
Rijksuniversiteit Groningen
person_outline Thijs Broekhuizen's MOST POPULAR ARTICLES
1-) Digital transformation: A multidisciplinary reflection and research agendaPC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ...Journal of Business Research 122, 889-901, 202112062021
2-) Success factors for mass customization: a conceptual modelTLJ Broekhuizen, KJ AlsemJournal of Market-Focused Management 5 (4), 309-330, 20022072002
3-) Digital platform openness: Drivers, dimensions and outcomesTLJ Broekhuizen, O Emrich, MJ Gijsenberg, M Broekhuis, B Donkers, ...Journal of Business Research 122, 902-914, 20211682021
4-) Online purchase determinants: Is their effect moderated by direct experience?T Broekhuizen, EKRE HuizinghManagement Research News 32 (5), 440-457, 20091722009
5-) Susceptibility to and impact of interpersonal influence in an investment contextAOI Hoffmann, TLJ BroekhuizenJournal of the Academy of Marketing Science 37 (4), 488-503, 20091682009