Thomas Kramer

Thomas Kramer

University of California Riverside - Riverside / United States
Business & Management / Marketing
AD Scientific Index ID: 1770877
person_outline Thomas Kramer's MOST POPULAR ARTICLES
1-) The impact of national stereotypes on the country of origin effect: A conceptual frameworkM Chattalas, T Kramer, H TakadaInternational Marketing Review 25 (1), 54-74, 20084532008
2-) Conscious and nonconscious components of superstitious beliefs in judgment and decision makingT Kramer, L BlockJournal of Consumer Research 34 (6), 783-793, 20072492007
3-) Indulgence or self-control: A dual process model of the effect of incidental pride on indulgent choiceK Wilcox, T Kramer, S SenJournal of Consumer Research 38 (1), 151-163, 20102252010
4-) The effect of measurement task transparency on preference construction and evaluations of personalized recommendationsT KramerJournal of Marketing Research 44 (2), 224-233, 20072192007
5-) Do Materialists Prefer the “Brand-as-Servant”? The Interactive Effect of Anthropomorphized Brand Roles and Materialism on Consumer ResponsesHC Kim, T KramerJournal of Consumer Research 42 (2), 284-299, 20152092015