Thorsten Hennig Thurau

Thorsten Hennig Thurau

Universität Münster - Münster / Germany
Business & Management / Marketing
AD Scientific Index ID: 1785837
University of Münster
person_outline Thorsten Hennig Thurau's MOST POPULAR ARTICLES
1-) Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?T Hennig-Thurau, KP Gwinner, G Walsh, DD GremlerJournal of interactive marketing 18 (1), 38-52, 200481432004
2-) Understanding Relationship Marketing Outcomes An Integration of Relational Benefits and Relationship QualityT Hennig-Thurau, KP Gwinner, DD GremlerJournal of service research 4 (3), 230-247, 200233682002
3-) The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model developmentT Hennig‐Thurau, A KleePsychology & Marketing 14 (8), 737-764, 199824611998
4-) The impact of new media on customer relationshipsT Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ...Journal of service research 13 (3), 311-330, 201026372010
5-) Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the InternetT Hennig-Thurau, G Walsh, G WalshInternational journal of electronic commerce 8 (2), 51-74, 200318542003