Tiina Paananen

Tiina Paananen

Jyväskylä University - Jyväskylä / Finland
Business & Management / Marketing
AD Scientific Index ID: 5469708
University of Jyväskylä
person_outline Tiina Paananen's MOST POPULAR ARTICLES
1-) A Customer Perspective on Omnichannel Customer Journey and Channel Usage: A Qualitative Study Proceedings of the 8th International Workshop on Socio-Technical Perspective …, 2022
2-) Customers’ QR code usage barriers in a brick-and-mortar store: A qualitative study 36th Bled eConference: Digital Economy and Society: The Balancing Act for …, 2023
3-) Reinforcement of Brand Relationships in an Omnichannel Environment: a Qualitative Study on Clothing Shopping The 14th Mediterranean Conference on Information Systems (MCIS), 2022
4-) Customer-Brand Relationships in the Context of Digital Brands 35th Bled eConference Digital Restructuring and Human (Re) action, 495-510, 2022
5-) THE ROLE OF SUSTAINABILITY IN ONLINE CUSTOMER EXPERIENCES: A QUALITATIVE STUDY ON FEMALE FASHION SHOPPERS The 14th Mediterranean Conference on Information Systems (MCIS), 2022