Tim Oliver Brexendorf

Otto Beisheim Graduate School of Management - Wuhan / Germany

Business & Management / Marketing

AD Scientific Index ID: 915901

Otto Beisheim Graduate School of Management

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Tim Oliver Brexendorf's MOST POPULAR ARTICLES

1-) Measuring brand equityKL Keller, TO BrexendorfHandbuch Markenführung, 1409-1439, 20191992019

2-) Understanding the interplay between brand and innovation management: findings and future research directionsTO Brexendorf, B Bayus, KL KellerJournal of the Academy of Marketing Science 43 (5), 548-557, 20151602015

3-) Corporate behaviour vs brand behaviour: Towards an integrated view?TO Brexendorf, J KernstockJournal of Brand Management 15 (1), 32-40, 20071552007

4-) Leveraging the corporate brand: The importance of corporate brand innovativeness and brand architectureTO Brexendorf, KL KellerEuropean Journal of Marketing 51 (9/10), 1530-1551, 20171702017

5-) The impact of sales encounters on brand loyaltyTO Brexendorf, S Mühlmeier, T Tomczak, M EisendJournal of Business Research 63 (11), 1148-1155, 20101612010

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