Timmy H Tseng

Timmy H Tseng

Fu Jen Catholic University - New Taipei City / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 406961
天主教輔仁大學
person_outline Timmy H Tseng's MOST POPULAR ARTICLES
1-) On the relationships among brand experience, hedonic emotions, and brand equityCG Ding, TH TsengEuropean Journal of Marketing, 20153232015
2-) Developing and validating a mobile catering app success modelYS Wang, TH Tseng, WT Wang, YW Shih, PY ChanInternational Journal of Hospitality Management 77, 19-30, 20192172019
3-) Playfulness in mobile instant messaging: Examining the influence of emoticons and text messaging on social interactionSH Hsieh, TH TsengComputers in Human Behavior 69, 405-414, 20172142017
4-) Online brand community response to negative brand events: the role of group eWOMA Chang, SH Hsieh, TH TsengInternet Research 23 (4), 486-506, 20131552013
5-) Facilitation of consumer loyalty toward branded applications: The dual-route perspectiveTH Tseng, CT LeeTelematics and Informatics 35 (5), 1297-1309, 2018952018