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Timo Dietrich
Griffith University - Brisbane / Australia
Business & Management / Marketing
AD Scientific Index ID: 52499
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Timo Dietrich's MOST POPULAR ARTICLES
1-)
Co-design: from expert-to user-driven ideas in public service designJ Trischler, T Dietrich, S Rundle-ThielePublic Management Review 21 (11), 1595-1619, 20191302019
2-)
Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing contextV Lahtinen, T Dietrich, S Rundle-ThieleJournal of Social Marketing 10 (3), 357-375, 20201632020
3-)
Using social media to create engagement: A social marketing reviewS Shawky, K Kubacki, T Dietrich, S WeavenJournal of Social Marketing 9 (2), 204-224, 20191692019
4-)
Co-designing services with vulnerable consumersT Dietrich, J Trischler, L Schuster, S Rundle-ThieleJournal of Service Theory and Practice 27 (3), 663-688, 20171822017
5-)
A dynamic framework for managing customer engagement on social mediaS Shawky, K Kubacki, T Dietrich, S WeavenJournal of Business Research 121, 567-577, 20201722020
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