Tinka Krüger

Tinka Krüger

Christian Albrechts Universität zu Kiel - Kiel / Germany
Business & Management / Marketing
AD Scientific Index ID: 5470152
Kiel University
person_outline Tinka Krüger's MOST POPULAR ARTICLES
1-) Consumer animosity: the mitigating effect of perceived brand globalnessT Mandler, F Bartsch, T Krüger, KA Kim, CM HanInternational Marketing Review 40 (2), 365-384, 202362023
2-) How consumer animosity drives anti-consumption: A multi-country examination of social animosityT Krüger, S Hoffmann, IN Nibat, R Mai, O Trendel, H Görg, W LasarovJournal of retailing and consumer services 81, 103990, 202432024
3-) Extending the animosity model in times of the COVID-19 pandemic: A cross-national validation of the health animosity scaleT Krüger, W Lasarov, I Nibat, R Mai, O Trendel, S HoffmannUniversitätsbibliothek Kiel, 202032020
4-) Essays on consumer animosity and misinformation as challenges for global marketsT Krüger2023
5-) Can Patently\" False\" Labels Cancel the Harmful Effects of Corporate Fake News?I Nibat, R Mai, O Trendel, T Krüger, W Lasarov, S HoffmanAdvances in Consumer Research 50, 142-143, 2022