Tobias Schlager

Tobias Schlager

Université de Lausanne - Lausanne / Switzerland
Business & Management / Business Administration
AD Scientific Index ID: 1109170
Universität Lausanne
person_outline Tobias Schlager's MOST POPULAR ARTICLES
1-) The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation Journal of Services Marketing, 2011
2-) Gamified interactions: whether, when, and how games facilitate self–brand connections Journal of the Academy of Marketing Science 46, 652-673, 2018
3-) Gamified information presentation and consumer adoption of product innovations Journal of Marketing 81 (2), 8-24, 2017
4-) Consumers avoid buying from firms with higher CEO‐to‐worker pay ratios Journal of Consumer Psychology 28 (2), 344-352, 2018
5-) Fitting international segmentation for emerging markets: conceptual development and empirical illustration Journal of International Marketing 21 (2), 39-61, 2013