Todd Green

Todd Green

Brock University - St. Catharines / Canada
Business & Management / Marketing
AD Scientific Index ID: 605876
person_outline Todd Green's MOST POPULAR ARTICLES
1-) How does corporate social responsibility create value for consumers? Journal of consumer marketing 28 (1), 48-56, 2011
2-) Finding the right shade of green: The effect of advertising appeal type on environmentally friendly consumption Journal of advertising 43 (2), 128-141, 2014
3-) How do consumers infer corporate social responsibility? The role of organisation size Journal of Consumer Behaviour 13 (4), 282-293, 2014
4-) Download or stream? Steal or buy? Developing a typology of today's music consumer Journal of Consumer Behaviour 15 (1), 3-14, 2016
5-) How did the recession change the communication of corporate social responsibility activities? Long Range Planning 48 (2), 108-122, 2015