Tom Reichert

Tom Reichert

University of Georgia - Athens / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1613819
person_outline Tom Reichert's MOST POPULAR ARTICLES
1-) The effects of sexual social marketing appeals on cognitive processing and persuasionT Reichert, SE Heckler, S JacksonJournal of advertising 30 (1), 13-27, 20014212001
2-) An update on sex in magazine advertising: 1983 to 2003T Reichert, C CarpenterJournalism & Mass Communication Quarterly 81 (4), 823-837, 20043382004
3-) Sex in advertising: Perspectives on the erotic appealT Reichert, J LambiaseRoutledge, 2014326*2014
4-) Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertisingT ReichertAnnual review of sex research 13 (1), 241-273, 20023152002
5-) Cheesecake and beefcake: No matter how you slice it, sexual explicitness in advertising continues to increaseT Reichert, J Lambiase, S Morgan, M Carstarphen, S ZavoinaJournalism & mass communication quarterly 76 (1), 7-20, 19993101999