Tomas Bayon

Tomas Bayon

German Graduate School of Management & Law - Heilbronn / Germany
Business & Management / Marketing
AD Scientific Index ID: 1758825
Deutsche Graduiertenschule für Management und Recht
person_outline Tomas Bayon's MOST POPULAR ARTICLES
1-) The chain from customer satisfaction via word-of-mouth referrals to new customer acquisitionT BayónJournal of the Academy of Marketing Science 35 (2), 233-249, 20075532007
2-) The effect of word of mouth on services switching: Measurement and moderating variablesFV Wangenheim, T BayónEuropean Journal of Marketing, 20045372004
3-) Satisfaction, loyalty and word of mouth within the customer base of a utility provider: Differences between stayers, switchers and referral switchersF Wangenheim, T BayonJournal of Consumer Behaviour: An International Research Review 3 (3), 211-220, 20042532004
4-) Customer Equity Marketing:: Touching the IntangibleT Bayon, J Gutsche, H BauerEuropean Management Journal 20 (3), 213-222, 20022622002
5-) Behavioral consequences of overbooking service capacityF Wangenheim, T BayónJournal of Marketing 71 (4), 36-47, 20072092007