Tong Chen

Tong Chen

Huazhong Agricultural University - Wuhan / China
Business & Management / Marketing
AD Scientific Index ID: 5864875
华中农业大学
person_outline Tong Chen's MOST POPULAR ARTICLES
1-) Do you bear to reject them? The effect of anthropomorphism on empathy and consumer preference for unattractive produceT Chen, A Razzaq, P Qing, B CaoJournal of Retailing and Consumer Services 61, 102556, 2021512021
2-) Doing well by doing good: The effect of purchasing poverty-alleviation products on consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' subsequent product preference in live streaming shoppingT Chen, S Tang, Z Shao, J He, X Zhang, P ZhuComputers in Human Behavior 144, 107753, 202392023
3-) How Humor Reduces the Impact of Negative Feedback on Social MediaY Yu, L Huang, P Qing, T ChenJournal of Interactive Marketing 57 (4), 601-613, 202262022
4-) The halo effect of biofortification claims on taste inference and purchase intentionT Chen, G Gabrielyan, M Shimizu, P QingBritish Food Journal 123 (9), 2979-2995, 202162021
5-) Watch out for the healthy trap! How food flavor influences healthiness evaluations and consumptionW Cai, T Chen, T Ren, P QingFood Research International 173, 113379, 202322023