Tony Meenaghan

Tony Meenaghan

University College Dublin - Dublin / Ireland
Business & Management / Marketing
AD Scientific Index ID: 1871336
Coláiste na hOllscoile, Baile Átha Cliath
person_outline Tony Meenaghan's MOST POPULAR ARTICLES
1-) Understanding sponsorship effectsT MeenaghanPsychology & Marketing 18 (2), 95-122, 200110752001
2-) Commercial Sponsorship.JA MeenaghanEuropean Journal of Marketing 17 (7), 1-73, 198310011983
3-) The role of sponsorship in the marketing communications mixT MeenaghanInternational Journal of Advertising 10 (1), 35-47, 19919081991
4-) The role of advertising in brand image developmentT MeenaghanJournal of Product & Brand Management 4 (4), 23-34, 19957401995
5-) Media effect in commercial sponsorshipT Meenaghan, D ShipleyEuropean journal of marketing 33 (3/4), 328-348, 19995531999