Torgeir Aleti né Watne|Torgeir Watne, Torgeir Aleti Watne

Torgeir Aleti né Watne|Torgeir Watne, Torgeir Aleti Watne

RMIT University - Melbourne / Australia
Business & Management / Marketing
AD Scientific Index ID: 52850
person_outline Torgeir Aleti né Watne|Torgeir Watne, Torgeir Aleti Watne's MOST POPULAR ARTICLES
1-) Social Marketing and Behaviour Change: Models, Theory and ApplicationsL Brennan, W Binney, L Parker, T Aleti, D NguyenEdward Elgar Publishing, 20141322014
2-) Leveraging the human side of the brand using a sense of place: case studies of craft breweriesAM Hede, T WatneJournal of Marketing Management, 20131252013
3-) Design issues in cross-cultural research: suggestions for researchersL Brennan, L Parker, D Nguyen, T AletiThe Palgrave handbook of research design in business and management, 81-101, 201584*2015
4-) Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of MouthT Aleti, JI Pallant, A Tuan, T van LaerJournal of Interactive Marketing Volume , November 2019, Pages 48, 17-32, 20191152019
5-) Children as agents of secondary socialisation for their parentsT Watne, A Lobo, L BrennanYoung Consumers 12 (4), 285-294, 2011772011