Torsten Bornemann

Torsten Bornemann

Goethe University Frankfurt - Frankfurt / Germany
Business & Management / Marketing
AD Scientific Index ID: 4365665
Goethe-Universität Frankfurt
person_outline Torsten Bornemann's MOST POPULAR ARTICLES
1-) Implementing the marketing concept at the employee-customer interface: the role of customer need knowledgeC Homburg, J Wieseke, T BornemannJournal of marketing 73 (4), 64-81, 20095402009
2-) Corporate social responsibility in business-to-business markets: How organizational customers account for supplier corporate social responsibility engagementC Homburg, M Stierl, T BornemannJournal of Marketing 77 (6), 54-72, 20134572013
3-) Talented people and strong brands: The contribution of human capital and brand equity to firm valueA Vomberg, C Homburg, T BornemannStrategic Management Journal 36 (13), 2122-2131, 20152952015
4-) Psychological distance and the dual role of priceT Bornemann, C HomburgJournal of Consumer Research 38 (3), 490-504, 20113072011
5-) The role of chief marketing officers for venture capital funding: Endowing new ventures with marketing legitimacyC Homburg, A Hahn, T Bornemann, P SandnerJournal of Marketing Research 51 (5), 625-644, 20141332014