Tracey A Swartz

Tracey A Swartz

NASA Johnson Space Center - Houston / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5471147
person_outline Tracey A Swartz's MOST POPULAR ARTICLES
1-) Does it pay to recall your product early? An empirical investigation in the automobile industry Journal of Marketing 81 (3), 111-129, 2017
2-) The differential impact of new product development “make/buy” choices on immediate and future product quality: Insights from the automobile industry Journal of Marketing 81 (6), 1-23, 2017
3-) The differential impact of NPD make/buy choices on immediate and future product quality: insights from the automobile industry Journal of Marketing, Forthcoming, 2017
4-) The Impact Of CMO Tenure On Brand Equity And Cost Of Capital: Insights From Business To Consumer IndustriesTA Swartz2018