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Tracey A Swartz
NASA Johnson Space Center - / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5471147
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Tracey A Swartz's MOST POPULAR ARTICLES
1-)
Does it pay to recall your product early? An empirical investigation in the automobile industryM Eilert, S Jayachandran, K Kalaignanam, TA SwartzJournal of Marketing 81 (3), 111-129, 20171202017
2-)
The differential impact of new product development “make/buy” choices on immediate and future product quality: Insights from the automobile industryK Kalaignanam, T Kushwaha, TA SwartzJournal of Marketing 81 (6), 1-23, 2017202017
3-)
The differential impact of NPD make/buy choices on immediate and future product quality: insights from the automobile industryK Kalaignanam, T Kushwaha, TA SwartzJournal of Marketing, Forthcoming, 201722017
4-)
The Impact Of CMO Tenure On Brand Equity And Cost Of Capital: Insights From Business To Consumer IndustriesTA Swartz2018
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