Traci Freling

Traci Freling

University of Texas Arlington - Arlington / United States
Business & Management / Marketing
AD Scientific Index ID: 1640381
Université du Texas à Arlington
person_outline Traci Freling's MOST POPULAR ARTICLES
1-) An empirical analysis of the brand personality effect Journal of product & brand management 14 (7), 404-413, 2005
2-) The effect of sales promotion on post-promotion brand preference: A meta-analysis Journal of retailing 82 (3), 203-213, 2006
3-) Brand personality appeal: conceptualization and empirical validation Journal of the Academy of Marketing Science 39, 392-406, 2011
4-) An examination of brand personality through methodological triangulation Journal of brand management 13 (2), 148-162, 2005
5-) An examination of brand personality through methodological triangulationTH Freling, LP ForbesJournal of brand management 13 (2), 148-162, 20053982005